Pathways to Parks Social Media Tool Kit

With your help, we can break down barriers and build greater accessibility to parks. We believe that equitable access to the benefits state parks provide is a right for all Californians – especially youth, who should be able to access state parks as incredible playgrounds and places to explore, learn, grow, and improve their overall wellness. We hope you will join our diverse coalition of park advocates and use your voices on social media to support our Pathways to Parks campaign. Together, we can make a difference for our state parks and all Californians.

Use the hashtags

Include hashtags in your posts and find other people’s posts by searching for this hashtag.

#PathwaystoParks

#NatureRx

#ParkRx

#ParkEquity

Tag California State Parks Foundation

Tag us in your posts so we can share them with our followers

Twitter: @calparks

Instagram: @calparks

Facebook: California State Parks Foundation

What/When I should post to social media

Tell stories, share data, and get the word out about the importance of getting California’s youth outdoors. We must work  to ensure that we foster tomorrow’s champions by increasing state park access for youth and their families.

When you post to social media, be sure to use the hashtag #PathwaystoParks (on public posts/accounts). This helps us share what’s going on with people who are not currently following the campaign and raises the profile of state parks with California’s decision makers.

You might want to share:

  • Research from the Institute of the Environment and Sustainability at UCLA  and California State Parks Foundation on how state parks can improve the lives of children while fostering the next generation of park stewards.

  • Interactive map, you can explore the demographic and health statistics of residents living within the walking, biking, and driving areas around California state parks.

  • Why parks are important to health for you and your community

  • Why you advocate for California state parks

  • Your state park story

  • A retweet, repost, or response to California State Parks Foundation’s social media

Sample Posts

Facebook

I'm joining with @California State Parks Foundation to support equitable #PathwaysToParks for ALL Californians! Learn more and sign up at calparks.org/pathways.

Instagram

I'm joining with @calparks to support equitable #PathwaysToParks for ALL Californians! Learn more and sign up at calparks.org/pathways.

Twitter

I'm joining with @calparks to support equitable #PathwaysToParks for ALL Californians! Learn more and sign up at calparks.org/pathways.

Graphics

Right click and select "Save As" to save and share one of our social media graphics!