Press Release - May 11, 2017


SAN FRANCISCO — The California State Parks Foundation (CSPF) is pleased to announce the appointment of Rachel Norton as the organization’s new Executive Director.

Rachel brings an extensive background in nonprofit management, communications and fundraising successes to the new role of Executive Director for CSPF. She comes from the San Francisco Parks Alliance, where she has worked in leadership positions since 2013, including most recently as the Alliance’s Interim Chief Executive Officer. As an elected Commissioner on San Francisco’s Board of Education since 2009, Rachel also brings an expert perspective to CSPF’s work in advocacy, coalition-building, and public policy.

“This is an exciting step forward for the Foundation,” states CSPF Board Chairman Dave Mandelkern. “Rachel is extraordinarily well-qualified to lead us in continuing our important work on behalf of California’s spectacular state park system and its millions of visitors and supporters. Her enthusiasm for parks and her focus on expanding the audience of park users and supporters, while ensuring access for all, will advance the Foundation’s work on behalf of all Californians.”

“I am thrilled to be joining the California State Parks Foundation, a well-known and highly- regarded statewide parks advocacy organization,” says Norton. “People across California and the nation have become galvanized in civic engagement and local advocacy to improve their communities. This is a great time to energize and inspire Californians to advocate for their state parks and continue to join forces with other like-minded organizations to make park access a reality for all Californians. There is important work ahead to ensure that park access and park experiences are open and equitable for all Californians. State parks are so important to the experience of living in this big and beautiful state and I’m looking forward to being part of CSPF.”


Jerry Emory

California State Parks Foundation

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